Chelsea Allen

ASOS was the chosen semester client for an Advanced PR writing course (COM 631) -4/30/24

Project Goal: Introduction of a new partnership, promoting the launch of a new collection, and announcing a pop-up shopping experience.

To strategically accomplish the the project goals of the semester client, these were created:

  • Fact Sheet
  • News Release
  • Media Advisory
  • Media Pitch

See below

Fact Sheet:

News Release:

COM 631 – Final – News Release & MLDownload

Media Advisory:

COM 631 – Final – Media Advisory & MLDownload

Media Pitch:

COM 631 – Final – Media Pitch and Planning SheetDownload

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