Chelsea Allen

Final Research Project for Research Methods in PR (COM 641) – 4/27/24

Research Topic: Telfar, a brand synonymous with their shopper bag, affectionately known as the “Bushwick Birken” due to the previous high degree of difficulty for consumers to obtain, toes the line of centering its target audience while aiming to expand its consumer base similar to many 21^st century brands.  Telfar solely offers a digital relationship with its consumers, as the brand’s products are exclusively sold online, and to its possible detriment eliminates in-person connectivity to its consumers. In my research, I explored the effectiveness of consumer brand experiences on digital brands and how it influences brand loyalty.

Read more below.

Written Presentation:

Digital Presentation:

Link to Digital Presentation here