Chelsea Allen

This was a service-learning project with a local client, LE3 Inc. This project resulted in an enrollment campaign proposal.

Written for a Public Relations Management course (COM 650) – 12/1/24

Executive Summary: There has been increased childcare fees across the United States. As a result, the average household spent $700 per month on childcare during 2023 (Daily Connect, n.d.). Parents are opting to leave their jobs, limit work hours, or stop pursuing higher education and training to care for their children to decrease financial strain (Brickley, 2024). Families are in search of affordable, quality childcare that educationally enriches their children. LE3 has provided an alternative that gives families the opportunity for their child’s success through the application of hands-on and inclusive learning. They have also upheld a financially affordable standard that meets the desires of Millennial families in the Buffalo area.

Despite LE3’s efforts in the childcare industry, they have struggled to maintain consistent enrollment across all their locations. The organization aims to expand upon their goals by upkeep of affordable quality childcare and increasing enrollment by meeting the public relations standards of their audiences and standing out from their competitors. 

Read more below.

Written Campaign:

Digital Campaign:

Link to Digital Campaign Presentation here